Puma commits to sourcing leather from deforestation-free supply chains by 2030

The new commitment was announced as the company signed the Deforestation-Free Call to Action for Leather. Launched by the global non-profits Textile Exchange and Leather Working Group, this initiative aims to build equitable, transparent and deforestation-free leather supply chains to help protect wildlife habitat and biodiversity, preserve carbon stocks to mitigate climate change and protect human rights.

Puma acknowledged that half of the leather it uses is Suede, a byproduct of the full-grain leather business, which raises traceability challenges at the cattle ranch level – most suede tanneries work with agents and intermediaries besides direct tanneries to guarantee a stable supply. Therefore, it “looks forward” to collaborating with the organisations to find solutions for this issue.

“To mitigate the risk of biodiversity loss due to our production processes, Puma addresses environmental pollution risk through our targets to increase the use of more sustainable materials and through our suppliers’ program on climate, chemicals, water, and air”, commented Veronique Rochet, Senior Head of Sustainability at Puma.

She added that this commitment “also directly supports one of PUMA’s 10FOR25 sustainability targets dedicated to reducing our impact on biodiversity. To help the protection of endangered forests and species, Puma also commits to not using any wood or wood-derived fabrics made from ancient and endangered forests”.