VF Corp. Taps Bracken Darrell as President, CEO as It Looks to Turn Around Business

After a slow year and revenue declines in its most recent reported quarter, VF Corp. has named a new president and CEO.

The company announced today that its board of directors has appointed Bracken Darrell as president and CEO, effective since Saturday, June 17. Darrell most recently served as president and CEO of Logitech International S.A., a position he held since 2013. With this appointment, Darrell becomes the 12th CEO in VF’s 124-year history.

“It’s an honor and privilege to have the opportunity to serve as president and CEO of VF,” Darrell said in a statement. “Like millions of people around the world, I love VF’s iconic brands. I’m so impressed by this organization’s sustained ability to keep its portfolio of brands at the forefront of culture over time during its 124-year history. I look forward to working closely with the board, leadership team and the talented associates across VF to build on the initiatives underway to strengthen business performance and drive strong and sustainable growth and shareholder value creation. I can’t wait to get to work.”